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October 12 – Holly Would If She Could: Artists’ Responses to Hollywood


Sunday October 12, 2008, 8:00 pm

At the Egyptian Theater in Hollywood

Los Angeles Filmforum presents
Holly Would If She Could: Artists’ Responses to Hollywood
As part of LA Freewaves 11th Festival of New Media Arts, “HOLLYWOULD…”

Freewaves‘ 11th festival, Hollywould, will fuse media arts and Hollywood Boulevard, transforming it into a massive, multifaceted screening room. Spectacular international videos will explore “what could be” plus “what is.”

Filmforum is taking part by highlighting new video work that revisits, deconstructs, and dances with films and locations from Hollywood’s filmic history.

Tonight’s films include:

I Yam What I Yam by Bryan Konefsky (16 mins)
Monocular vision meets one-eyed Popeye the Sailor Man.

L.A.: Dean BURST [right] by Peter d’Agostino (6 mins)
Triptych installation that chronicles 2 visits of Griffith Observatory: one by James Dean in 1955, the other by d’Agostino in 2007.

Imago by Minou Norouzi (8 mins)
Conceived as a hypothesis that ones favorite line from a movie contains within it the essence of a person’s ideal, a passion, conviction or sense of self IMAGO maps a series of frozen moments in the Los Angeles acting community.

Lets Get Out of Here by Rahne Alexander (2:35 mins)
A montage of the most used line in Hollywood history…

The Same Dream by Matthew Rana (2:30 mins)
The death of Lawrence of Arabia and poetic sorrow courtesy T.S. Elliot’s “The Weeping Girl.”

Boulevard [left] by Peter Horvath (12 mins)
Narrative drama of sexual angst that is centered in the middle of Hollywood Boulevard.

Between 2 Deaths [below] by Wago Kreider (7 mins)
A ghost of cinema past living in the present, with the graveyard scene from Vertigo reconstructed and combined with itself, past and present.

Murder and UFOs by Brian Macdonald (20 mins)
The last days of Marilyn Monroe told in mini-Hollywood epic style. Lounge jazz and retro synth darken this noir silent composed of Monroe, JFK and RFK, and Star Trek clips.

The End [right] by Danial Nord (2 mins)
Classic endings and impending disaster…

More on Freewaves:

Freewaves, a global arts organization, will present “Hollywould,” its 11th  festival of new media art along Hollywood Blvd. in the heart of Hollywood, California. For five days and nights – from Thursday, October 9 through Monday, October 13, 2008 – the festival will showcase 160 experimental videos, films and media art from around the world on the Freewaves web site and on the iconic Walk of Fame.

The festival will transform the world-famous boulevard into a massive, multi-faceted screening room. Selected works will be activated by live events, displayed on LCD screens inside stores and installed in storefront windows.  Special events, screenings, and site-specific happenings – most free unless otherwise noted – will take place at various venues such as LACE, American Cinematheque’s Egyptian Theatre, the Roosevelt Hotel, the Musicians Institute, and the Knitting Factory as well as portals connected to the festival’s unique web-based content.

More about Hollywould:

Over 40 physical venues and locations along seven blocks of Hollywood Boulevard will participate in Hollywould, from the Knitting Factory at N. Sycamore Avenue to the west (one block east of La Brea) all the way to Kung Pao Kitty at Wilcox Avenue to the east (one block west of Cahuenga). Visit Freewaves’ office inside LACE (Los Angeles Contemporary Exhibitions) at 6522 Hollywood Blvd., Los Angeles, CA 90028 where patrons will find ongoing video installations and pick up festival program guides during Hollywould. For more information (coming soon) please visit the Freewaves website.
Hollywould, the theme for this year’s festival, is a playful and evocative turn both as an international symbol of the American entertainment industry and as a Los Angeles neighborhood very much in flux. By placing Hollywood in the conditional tense, Freewaves’ Director Anne Bray invited artists to imagine what could be, while exploring the role of art in mass-media-saturated culture and the future of gentrifying neighborhoods. The theme also represents a homecoming of sorts for Freewaves, as the festival’s offices are again located in the LACE building on Hollywood Boulevard.

In-store screenings will take place at the following participating venues during Freewaves’ Hollywould: Abyssinia Gifts from Africa, Bizzy B, Café Audrey, Famima!!, Hollywood & Highland Center’s LED sign, Hightech Electronics, Hollywood Book & Poster, Hollywood Camera and Music, Hollywood Magic,  Hollywood Toys & Costumes, Hookah Lounge, Kayden Tattoo, King King Club, Kino Sushi, LACE,
Larry Edmunds Bookshop, Los Burritos, Loteria Restaurant, Lucky Devils, MH  Internet Lounge, MVA Jewelry, Outfitters Wig Co., Petros K, Prestige Jewelry, Second City Theater, Snow White Cafe & Restaurant, Suit City, Swatch, Tarot Card Reader, The Blue Stone, 25 Degrees Restaurant, Venice Pizza, Virgin Megastore, Woodbury Hollywood Exhibitions, World of Wonder, Yogurt Star, Yonni’s Café.

The wide variety of festival sites reflects Hollywood’s changing character and Bray’s determination to challenge any preconceived notions of where art belongs: tattoo parlors, adult-entertainment and electronics stores, trendy bars and restaurants. Freewaves will also challenge the border between the real-time festival and its online counterpart, Freewaves’ enhanced web site. In October, the site will feature web-based works as a distinct genre of media arts.

Hollywould will showcase 100 works chosen from an estimated 2000 submissions, with an additional 60 works on the Freewaves web site. “In the past, we’ve used the web site primarily as a form of documentation for the larger festival,” Bray says. “This year, the site will function as a kind of autonomous virtual festival, with works selected specifically for their virtual relationship to the street.” Bray plans to expand the web site to facilitate an ongoing dialogue about the works and themes of Hollywould, long after the boulevard reverts to “Hollywood.” The website shows both the glamorous Hollywood myth and its gritty but changing reality.

The selected works were chosen by a distinguished group of international and local curators. The international jury includes: Magali Arriola, an art critic and independent curator sharing her time between Mexico City and Los Angeles; Suhjung Hur, a curator at Art Center Nabi, a non-profit media art center, as well as a writer, based in Seoul, Korea; and Jennifer Teets, an independent curator based in Istanbul and New York, formerly Chief Curator of “El Cubo” at the Sala de Arte Público Siqueiros.

The local curators are: Ciara Ennis, the Director and Curator of the Pitzer Art Galleries at Pitzer College; Julie Lazar, independent curator and Director of International Contemporary Arts Network (ICAN), Kenneth Rogers, a visual culture professor at UC Riverside, whose research is focused on artists’ film and video production; Chris Scoates, the Director of California State Long Beach University Art Museum;
Thenmozhi Soundararajan, Executive Director of Third World Majority, as well as a filmmaker, singer, grassroots media organizer; and Reggie Woolery, the Curator of Education for the California Museum of Photography at the University of California Riverside, artist and writer.

Executive Director Anne Bray founded the concept of Freewaves and has administered the program since its inception. She has been working in the field of media arts since the mid 1970s as an administrator, artist and art teacher. As the Director, she has continued to see the organization through the technological, social and aesthetic changes of the 1990s to the present. Creating intersections of public art and media art has been her path to providing art for many people much of the time. She teaches graduate seminars in new genres and public art at Claremont Graduate University and the University of Southern California. Her own multimedia artwork is widely exhibited.

The Hollywould festival is funded by The Andy Warhol Foundation for the Visual Arts, The James Irvine Foundation, City of Los Angeles Department of Cultural Affairs, Getty Grant Program, Pasadena Art Alliance, National Endowment for the Arts, Los Angeles County Arts Commission, and Freewaves’ members.